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June 2008

For Success in Fundraising: Do Only One Thing at a Time

Sometimes we're tempted to mail the kitchen sink to our donors -- communications that will inform, educate, inspire, motivate ... and, by the way encourage them to send a gift. In this podcast we talk about the importance of one thing at a time when you want to influence donors. Plus, we tell you the one type of mail your donors want to receive.

Program #6

Play: Do Only One Thing at a Time
(right click or "save as" to save the file for later).

Or subscribe via iTunes here:


Time: 13:50

Ditch Your Dignity - Part 2: What Not to Show

Is there anything you shouldn't show or describe in effective fundraising? Short answer: Yes. We look at this complex issue with some guidance that can help you make good decisions in this difficult and controversial area.

Program #5

Play: Ditch Your Dignity - Part 2
(right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 14:45

Ditch Your Dignity - Part 1

Many organizations working in the social service sectors hobble their fundraising by focusing excessively on the "dignity" of those they help. We'll show you how that not only hurts fundraising but actually hurts those you seek to "protect." If you can change your focus from protecting their dignity to telling the truth well -- you'll see your fundraising effectiveness zoom into the stratosphere!
Program #4

Play: Ditch Your Dignity - Part 1
(right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 15:37

It's all about love: fundraising as courtship

Guest Bob Ball (creative director at Merkle) joins us for a lively discussion of the amazing parallels between fundraising and romance. If you be yourself, be real, focus on the person you're talking to, and follow your heart (and hers), you can't go wrong. In either area. (Program #3)

Play: Fundraising as Courtship
(right click or "save as" to save the file for later).

Or subscribe via iTunes here:


Time: 19.50


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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