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August 2008

Donor-Centric Newsletters, Part 2: How to Make it Work

Now that you believe in producing a newsletter for donors, here are some of the little-known and seldom-done best practices for making your newsletter bring in net revenue even while it improves the health of your file.

Program #10

Play: Donor-Centric Newsletters, Part 2
(right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 17:51

Donor-Centric Newsletters, Part 1: Why You Should Have One

Did you know that many donors ask for newsletters from the charities they support? A great newsletter can improve donor retention and upgrading and bring in revenue while it does it. Find out how you can benefit from the power of a donor-centric newsletter.

Program #9

Play: Newsletters Part 1
(right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 14:35

Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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