Donor Acquisition vs. Cultivation -- How They're Different

Getting a first gift from a donor is an entirely different activity from getting subsequent gifts. The way you talk, what you ask for, and how you budget are all different. Knowing these differences is critical to long-term (and short-term) success in fundraising. We'll show you the practical things you need to know.

Program #12

Play: Donor Acquisition vs. Cultivation
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Time: 14:20