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October 2008

Fundraising in a bad economy

There's really only one thing you need to be afraid of during this economic crisis. Find out what it is, and discover many other tips for surviving hard times -- and maybe even turning it to your fundraising and long-term advantage.

Program #13

Play: Fundraising in a bad economy (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 16:34

Donor Acquisition vs. Cultivation -- How They're Different

Getting a first gift from a donor is an entirely different activity from getting subsequent gifts. The way you talk, what you ask for, and how you budget are all different. Knowing these differences is critical to long-term (and short-term) success in fundraising. We'll show you the practical things you need to know.

Program #12

Play: Donor Acquisition vs. Cultivation
(right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 14:20


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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