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November 2008

Branding and Fundraising, Part 2

We continue the discussion on how your brand can help or hurt your fundraising and reveal the top branding error that torpedoes so many nonprofits. And don't miss a rare disagreement between Steven and Jeff -- tensions rise over dueling analogies. Listen to find out if the argument erupts into fisticuffs!

Program #15

Play: Branding and Fundraising, Part 2 (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 17:32

Branding and Fundraising, Part 1

How does the discipline of branding help your efforts to raise revenue for your cause? How does it hurt? How do you decide how to spend your marketing dollars? Get ready for a feather-ruffling, controversial look at this difficult topic.

Program #14

Play: Branding and Fundraising, Part 1 (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 16:58


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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