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Bill Kennedy

Regarding organizations who did not make their targets in 2008 . . . *raises hand* . . . but we were close.

Your 30 minute exercise will take considerably longer than that, but you're right. They are questions that need to be asked.

Thank you for another timely podcast. It was worth the wait.

Cate Leonard

i would love some help in constructing an effective marketing plan? Is there any where I can go to see a sample of what you were referring to when you said Marketing Impact Chart?

Mike Cowart

Our non profit hospital client had great direct mail results in Fall 08. In fact, one of them had record-breaking results. Cost per $ raised ranged from $.17-$.35.

The comments to this entry are closed.

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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