The power of relevance in fundraising
It's pretty simple, really: Fundraising works when it's relevant to donors. When it's not relevant, people ignore it. Using the recent Haiti earthquake as an example, we look at what makes a situation relevant, and what you can do to increase that relevance to your donors -- even if you don't raise money for natural disasters.
Play: The power of relevance in fundraising (right click or "save as" to save the file for later).