Effective fundraising has some characteristics that you might find odd or off-putting:
- It's simple.
- It's about only one thing.
- There's an obsessive call to action.
- It's built around stories.
- It suggests specific amounts for donors to give.
- It's all about donors (not about the nonprofit).
This action-packed program will help you know what should be in your fundraising messages -- and why.
Play: Good Fundraising, Part 2 (right click or "save as" to save the file for later).