How to Tell If Your Fundraising Is Good (Part 3: Packaging)
Direct mail, the life-blood of most fundraising programs, has different design conventions from other types of design. It's less pretty, more old-fashioned, and almost messy. Here's a look at direct mail design and packaging: Everything you need to create successful fundraising appeals -- from fonts, to photos, to underlining.
Play: How to Tell If Your Fundraising Is Good, Part 3 (right click or "save as" to save the file for later).