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June 2010

How to Tell If Your Fundraising Is Good (Part 3: Packaging)

Direct mail, the life-blood of most fundraising programs, has different design conventions from other types of design. It's less pretty, more old-fashioned, and almost messy. Here's a look at direct mail design and packaging: Everything you need to create successful fundraising appeals -- from fonts, to photos, to underlining.

Program #32

Play: How to Tell If Your Fundraising Is Good, Part 3 (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 15:45

How to Tell If Your Fundraising Is Good (Part 2: Content)

Effective fundraising has some characteristics that you might find odd or off-putting:

  1. It's simple.
  2. It's about only one thing.
  3. There's an obsessive call to action.
  4. It's built around stories.
  5. It suggests specific amounts for donors to give.
  6. It's all about donors (not about the nonprofit).

This action-packed program will help you know what should be in your fundraising messages -- and why.

Program #31

Play: Good Fundraising, Part 2 (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 14:06


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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