It's all about editing
The good fundraiser knows that not everything you do makes good fundraising. We bring donors on board with the stuff that makes their heart sing. We don't insist that they fully get it before we'll accept their donations.
If you've been paying attention to what information donors respond to, you know what to say and what not to say. Editing happens all the time. Just take a listen to this podcast. It's edited from our previous podcast -- and it's just as true.
It's also the work of our now-former editor, Peter Li. We consider it some of his best work.
Play: It's all about editing (right click or "save as" to save the file for later).