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January 2011

The two big trends in fundraising today

For the second installment of our new State of Fundraising series of podcasts, we interview Bill Jacobs of Grizzard, whom you can frequently read at Grizzard's Blog. Bill talks about two massive changes that are hitting the fundraising industry: The arrival of Boomers in their prime giving years and the way donors now respond to our fundraising as they please -- not necessarily in the ways we want them to. (Up to a third of response to direct mail comes in through channels other than mail!) If we don't respond to these huge and growing trends, we are in deep trouble in the coming years.

Program #38

Play: The two big trends in fundraising today (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 24:10

Is direct mail dead?

For the first installment of our new State of Fundraising series of podcasts, we interview Jon Van Wyk of TrueSense Marketing and blogger at Fundraising Growth Now. Jon enlightens us about some of the generational and technology changes we must pay attention to if we're going to keep raising funds in the coming years.

Program #37

Play: Is direct mail dead? (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 19:04


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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