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September 2011

Is your fundraising ratio killing your fundraising?

The over-focus on the amount nonprofits spend on fundraising and administration (as opposed to accomplishing their mission) is throttling many organizations, keeping them artificially poor and less able to do what they exist to do. We talk about some alternatives to focusing on that fundraising ratio.

Program #44

Play: Is your fundraising ratio killing your fundraising? (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 12:46

Beware! Branding at work!

Listen in as an executive director of a nonprofit and his enthusiastic brand consultant change the name and look of an organization. Warning: Satire.

Program #43

Play: Beware! Branding at work! (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 18:56


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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