If the purpose of your website is to raise funds, why is fundraising limited to a couple of "DONATE" buttons? Here's a look at how you can maximize online revenue by making your website relevant, useful, and easy for donors.
Websites mentioned in this podcast:
- World Vision
- American Cancer Society
- Dana-Farber Cancer Institute
- The Jimmy Fund
- The Online Giving Study
Play: What is your website for? (right click or "save as" to save the file for later).