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March 2013

Why donors go away, Part 2

Why do your donors leave? For the most part, it's your fault -- the things you do (and don't do) drive away donors. But there's a lot you can do to keep donors happy, engaged, and giving. We look at some of those smart fundraising moves in this podcast and the previous one.

Part 1 is here.

We are looking at donor retention research posted here: Why donors stop their support.

Program #49

Play: Why donors go away, Part 2 (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 14:29

Why donors go away, Part 1

Why do your donors leave? Here's the bad news: It's mostly your fault. The good news: There's lot you can do to keep them engaged and giving. We look at some of those smart fundraising moves in this podcast and the next one.

We are looking at donor retention research posted here: Why donors stop their support.

Program #49

Play: Why donors go away, Part 1 (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 12:48


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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