Why do your donors leave? For the most part, it's your fault -- the things you do (and don't do) drive away donors. But there's a lot you can do to keep donors happy, engaged, and giving. We look at some of those smart fundraising moves in this podcast and the previous one.
We are looking at donor retention research posted here: Why donors stop their support.
Play: Why donors go away, Part 2 (right click or "save as" to save the file for later).