How much fundraising is too much? How much is too little? There's no single right answer to these questions, but we can help you move toward what's best for your organization.
If you increase your number of appeals, you will see more net revenue, and improved donor retention. Really! Embrace this truth, and throw off your limited-revenue shackles. It works.
Play: How many appeals should you send? (right click or "save as" to save the file for later).