Donor retention is down across the fundraising industry. Here are five of the most common causes of donor attrition -- and what you can do to overcome them:
- Poor receipting
- Not enough communication
- Not enough reporting back
- Online and offline communications out of sync
- Acquisition and cultivation out of sync
The good news: You can change each of these attrition-driving things!
Play: 5 Reasons Donors Leave (right click or "save as" to save the file for later).