Donor Retention, Part 3: Why Donor Retention Is Down
Understanding the problem can lead us to the solution. Here are four of the most important causes of donor attrition:
- Increased competition -- more organizations are asking.
- Donors are consolidating their giving -- more money going to fewer organizations.
- Generational change: Boomers are rapidly replacing the WWII Generation as donors, and their needs are different -- more difficult for fundraisers to meet.
- Professional dilution. Not enough experienced, well-trained professional fundraisers to meet the growing demand.
Play: Why Donor Retention Is Down (right click or "save as" to save the file for later).