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February 2014

Getting the most out of survey research

Survey research can lead your fundraising badly astray. Focus groups can kill the strongest fundraising programs. If you use them wrongly. There are great ways to use qualitative research to best your knowledge and inform your strategies. Find out some of the pitfalls as well as the gold nuggets of surveys and focus groups.

Program #62

Play: Getting the most out of survey research (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 17:58

Tom Ahern on Donor-Focused Newsletters that Raise Money

Newsletters

Here's an info-packed interview with the Superb Tom Ahern. We discuss how and why you can raise a lot of money with donor newsletters. Learn what's working and what's not, what most often goes wrong in donor newsletters, and what the heck is up with email newsletters? All from Tom's new book Making Money with Donor Newsletters. This podcast could change your fundraising forever!

Program #61

Play: Tom Ahern on Donor-Focused Newsletters that Raise Money (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 25:46


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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