Everyone knows that direct-response testing is the path to the truth in fundraising. There's just one problem: The large majority of nonprofit organizations cannot do direct-response testing. Their quantities are too small and/or they don't have the budget to pay for testing.
Here are three ways to learn the right things to do when you can't test:
- Read books about fundraising.
- Read blogs about fundraising. (See our blogroll over there to the right for some of the best fundraising blogs.)
- Donate to larger national organizations so you can observe how they do it.
Play: How to learn when you can't test (right click or "save as" to save the file for later).