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March 2014

How to learn when you can't test

Everyone knows that direct-response testing is the path to the truth in fundraising. There's just one problem: The large majority of nonprofit organizations cannot do direct-response testing. Their quantities are too small and/or they don't have the budget to pay for testing.

Here are three ways to learn the right things to do when you can't test:

  1. Read books about fundraising.
  2. Read blogs about fundraising. (See our blogroll over there to the right for some of the best fundraising blogs.)
  3. Donate to larger national organizations so you can observe how they do it.

Program #63

Play: How to learn when you can't test (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 13:22

How to learn when you can't test

Everyone knows that direct-response testing is the path to the truth in fundraising. There's just one problem: The large majority of nonprofit organizations cannot do direct-response testing. Their quantities are too small and/or they don't have the budget to pay for testing.

Here are three ways to learn the right things to do when you can't test:

  1. Read books about fundraising.
  2. Read blogs about fundraising. (See our blogroll over there to the right for some of the best fundraising blogs.)
  3. Donate to larger national organizations so you can observe how they do it.

Program #63

Play: How to learn when you can't test (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 13:22


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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