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May 2014

3 things your donors should be able to find on your website

Your nonprofit website does a lot of things. If you want it to be helpful to your fundraising, make sure it has these three elements:

  1. Information that tells them than can trust you.
  2. A clear statement of what you do.
  3. Easy-to-use donation form(s).

That's not a complete list of everything you should have -- just three musts you' shouldn't let slip. These things will help you raise more money, both online and offline.

Program #66

Play: 3 things your donors should be able to find on your website (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 7:13

5 ways to drive away donors

Are you getting too much fundraising revenue? Do you need fewer donors to support your work? Here's how you can help solve that problem:

  1. Write and design for your coworkers (or yourself).
  2. Change the subject between your acquisition and cultivation messages.
  3. Educate your donors.
  4. Develop your website differently from your offline messages.
  5. Have sloppy donor data.

Program #65

Play: 5 ways to drive away donors (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 15:19


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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