Do you ever wonder if your donor communications are truly donor-focused? Check what you're saying against this list:
- Donors are the heroes of most of the stories you tell.
- Donors get prompt, detailed, and frequent information about the impact of their giving.
- Donors has control over how you communicate with them.
- Design is appropriate for donors -- not aimed at internal audiences.
Play: 4 hallmarks of donor-focused communications (right click or "save as" to save the file for later).