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November 2014

Letter from a disgruntled donor

A donor writes a letter to the president of the organization. It's an articulate critique of what the donor dislikes about their fundraising: It's simplistic, repetitious, and emotional. What do you do? What do you say? We read an actual letter from a real donor and talk through the right -- and wrong -- response. There's a disastrously bad response that many organizations make to letters like this. There's also an affirming, correct, and revenue-enhancing response.

Program #70

Play: Letter from a disgruntled donor (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

The evil cousin of fundraising

Discover fundcrushing, the common practice that persuades so many donor not to give. Find out why it doesn't raise funds -- and how you can avoid being a fundcrusher.

Program #69

Play: The evil cousin of fundraising (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 12:01

(See some examples of fundcrushing at futurefundraisingnow.com)


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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