What story does your fundraising tell? Is it Bad News -- the problem and brokenness that you want your donors to help you change? Or is it Good News -- the promise of what can happen when your donor steps up and gives.
Or maybe there's a third, more perfect, way.
We'll show you that way, the approach to fundraising that avoids the revenue killing errors of either good news or bad news fundraising.
Play: Good News Fundraising or Bad News Fundraising (right click or "save as" to save the file for later).