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November 2015

The secrets of successful disaster fundraising

Hurricane-patricia Recorded on Friday afternoon, October 23, 2015. Hurricane Patricia was barrelling toward the coast of Mexico, and we didn't yet know if it was going to be a humanitarian disaster or not. (Thankfully, it wasn't.)

Some disasters give us advance warning. Others, like earthquakes, don't. Some disasters get the attention of the whole world. Others are only noted by a local area (like unusually cold weather) or even a neighborhood (the local school burns down).

In this podcast, we look at ways you can be relevant and useful with disaster fundraising. When to do it, when not to, and how you approach a disaster so your donors are moved to help.

Program #85

Play: The secrets of successful disaster fundraising (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 15:07

The 7 deadly sins of nonprofit storytelling

Here are seven common storytelling sins that make your story ineffective:

  1. It's about you, not your donor.
  2. It doesn't have conflict.
  3. The problem is too big.
  4. It's a story about success, not need.
  5. It's over-written.
  6. It's too hard to read.
  7. It's aimed at the wrong audience.

This podcast is a preview of the presentation we'll be making at the Nonprofit Storytelling Conference, November 12-13 in Seattle. Seats are filling up fast, but there may still be room for you!

Program #84

Play: The 7 deadly sins of nonprofit storytelling (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 25:40


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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