Recorded on Friday afternoon, October 23, 2015. Hurricane Patricia was barrelling toward the coast of Mexico, and we didn't yet know if it was going to be a humanitarian disaster or not. (Thankfully, it wasn't.)
Some disasters give us advance warning. Others, like earthquakes, don't. Some disasters get the attention of the whole world. Others are only noted by a local area (like unusually cold weather) or even a neighborhood (the local school burns down).
In this podcast, we look at ways you can be relevant and useful with disaster fundraising. When to do it, when not to, and how you approach a disaster so your donors are moved to help.
Play: The secrets of successful disaster fundraising (right click or "save as" to save the file for later).