There are two fundamentally different approaches fundraisers can take to their donors: One stays in the background and empowers the donor to be the hero. The other stands in front and tells the donor to be a good side-kick -- keeping the hero label for himself.
One of these raises a lot more money than the other. Do you know which? And do you know which of them you are?
Play: Are you Yoda or Batman (right click or "save as" to save the file for later).
This podcast was first posted on March 18, 2015.