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February 2016

Tom Ahern on Donor-Focused Newsletters that Raise Money

Newsletters

Here's an info-packed interview with the Superb Tom Ahern. We discuss how and why you can raise a lot of money with donor newsletters. Learn what's working and what's not, what most often goes wrong in donor newsletters, and what the heck is up with email newsletters? All from Tom's new book Making Money with Donor Newsletters. This podcast could change your fundraising forever!

Program #88

Play: Tom Ahern on Donor-Focused Newsletters that Raise Money (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 25:46

This podcast was first posted on February 12, 2014.

Are you Yoda or Batman to your donors?

Imbatman

There are two fundamentally different approaches fundraisers can take to their donors: One stays in the background and empowers the donor to be the hero. The other stands in front and tells the donor to be a good side-kick -- keeping the hero label for himself.

One of these raises a lot more money than the other. Do you know which? And do you know which of them you are?

Program #87

Play: Are you Yoda or Batman (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 8:17

This podcast was first posted on March 18, 2015.


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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