How old are your donors?
For most fundraisers, your donors are a lot older than you think. We'll look at why this is so and what it means for you: How do you communicate with these people? About what? And in which channels?
Knowing hold old your donors are -- and responding appropriately -- is the key to success in fundraising. Knowledge is power!
Play: How old are your donors? (right click or "save as" to save the file for later).