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June 2016

Your 6-word guide to powerful donor newsletters

Here's a super-easy way to look at your donor newsletter and see if it's doing its job:

Dear Donor,

You rock!

Here's why...

Every piece of content in every donor newsletter should fit match this model. When you do that, you'll have a newsletter that raises funds, and improves donor retention by improving your donor relationships!

Program #94

Click the link to play: Your 6-word guide to powerful donor newsletters, or right click and "save as" to save the file for later.

Or subscribe via iTunes here:

Time: 7:20

What is donor-focused fundraising, really?

Everybody knows that donor-focused fundraising is good. But what is it, actually? Too many fundraisers define it as "fundraising the way we wish it was." Or "fundraising our donors said they preferred" in focus groups or surveys.

That's not it.

Donor-focused fundraising is fundraising that works in the real world -- not in qualitative research, and not in the minds of fundraisers. The sometimes painful truth is that if we fundraisers like it, it almost surely is not donor focused.

Listen to discover a new and more effective way to understand -- and create -- donor-focused fundraising

Program #93

Click the link to play: What is donor-focused fundraising, really?, or right click and "save as" to save the file for later.

Or subscribe via iTunes here:

Time: 6:22


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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