The most important thing you can learn about fundraising -- the one thing that can make the difference between mediocrity and big-time success -- it's this: It's not about you. It's about your donor! It's so easy to talk about how great our organization is ... and to forget that donors don't give because you're awesome. They give because they are awesome. That's why successful fundraising is about donors, not about us.
This is one of the hardest challenges all fundraisers face: Talking to donors about donors, and not bragging about ourselves.
This podcast also contains the rarest of elements on the Internet: The hosts admitting they were wrong and apologizing for it. You have to hear it to believe it!
Click the link to play: The ultimate fundraising lesson, or right click and "save as" to save the file for later.