Most fundraisers know that telling stories is the way to reach donors' hearts and minds and motivate them to give. But what's the right story to tell?
It's the donor's story. The story she'll tell after she gives.
This podcast takes a look at what we fundraisers can do to give each donor a story to tell. That's the foundation to lasting relationships with donors who love to give to you!
Click the link to play: It's the donor's story -- not your own, or right click and "save as" to save the file for later.