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April 2017

Two super-common errors that can kill your fundraising

There are two opposite impulses that almost all fundraisers fall prey to at some time or another. They are:

  • Educating donors
  • Abstraction

They are guaranteed response-crushers. And the temptation to do both are powerful.

With real-life examples, we'll show you how to avoid both errors and keep your fundraising strong.

Program #101

Click the link to play: Two super-common errors that can kill your fundraising, or right click and "save as" to save the file for later.

Or subscribe via iTunes here:

Time: 16:19

The upsides and downsides of holiday-based fundraising

Some of the strongest fundraising is connected to specific holidays.

Some of the most ineffective fundraising is also connected to specific holidays.

The special edition podcast will show you how to put holidays to work for you. And when not to do it at all.

Program #100 (!)

Click the link to play: The upsides and downsides of holiday-based fundraising, or right click and "save as" to save the file for later.

Or subscribe via iTunes here:

Time: 20:23


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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