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September 2017

The right way -- and wrong way -- to thank your donors

A lot of nonprofit thank-you messages say something like this: "Thank you for being our partner...."

That's about as thrilling to the donor as telling her she has nice elbows.

Donors don't give in order to be our partner. They give to have a positive impact on the world in some specific way. And that's what you should thank them for.

Not for what they did in their relationship with you. It's another way to put yourself in the donor's world and not your world. Which leads to better results every time!

Program #103

Play: The right way -- and wrong way -- to thank your donors (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 8:46

Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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