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September 2017

Does your fundraising subtext tell donors they matter, or that they don't?

What's the subtext of your donor-communications stream? That is, what's the overarching message they're getting, even though you might not be saying it out loud?

For many organizations, it's:

  • We've got this.
  • We're taking care of the problem.
  • You can partner with us if you like.

But for the really effective fundraisers, the subtext is more like this:

  • There's a problem.
  • We're looking for great people like you to help solve it.
  • Are are helping solve it!

This is the basis of donor love. The big message you communicate with them.

We'll show you how to change your subtext into one that thrills and involves donors -- and keeps them giving.

Program #104

Play: Does your fundraising subtext tell donors they matter, or that they don't? (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 21:01

The right way -- and wrong way -- to thank your donors

A lot of nonprofit thank-you messages say something like this: "Thank you for being our partner...."

That's about as thrilling to the donor as telling her she has nice elbows.

Donors don't give in order to be our partner. They give to have a positive impact on the world in some specific way. And that's what you should thank them for.

Not for what they did in their relationship with you. It's another way to put yourself in the donor's world and not your world. Which leads to better results every time!

Program #103

Play: The right way -- and wrong way -- to thank your donors (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 8:46


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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