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January 2018

How to conduct interviews that get you the fundraising stories that stir your donors' hearts

We all know how important it is to tell great stories in fundraising. Those stories almost never drop out of the sky! We have to go and get them.

In this quick discussion, you'll get some great interviewing tips, including:

  • Know what you want to get what you want.
  • Dealing with language barriers and working with translators.
  • "Lead the witness."
  • The "Columbo" technique.

And more. Don't miss this opportunity to collect the best stories.

Program #107

Play: How to conduct interviews (right click or "save as" to save the file for later).

Time: 8:28

3 things that are probably wrong with your nonprofit website

We've looked at a lot of nonprofit websites. More than is good for our mental health, frankly.

And we've found three things to be wrong with nearly all of them:

  1. Your website doesn't present some kind of need that the donor can meet.
  2. The idea of giving is not clear and strong.
  3. You've created it to make your leadership and board happy.

We'll show you how to fix these common issues and transform your website into the fundraising vehicle you want.

Program #106

Play: 3 things that are probably wrong with your nonprofit website (right click or "save as" to save the file for later).

Time: 13:06


Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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