Beauty

11 amazing fundraising truths discovered by new writers

We asked two new fundraising (and very successful) writers who have been doing some very great work what they know about fundraising that's making them succeed.

Here's what they told us:

  1. Write as one person connecting with one person.
  2. Avoid the word "we" -- unless it very clearly means you the reader and I the writer.
  3. Start your first draft with this phrase: I'm writing to you today because...
  4. Use the word you a lot.
  5. Articulate the fundraising offer early and often.
  6. Tell a story of need, not success.
  7. Ask clearly for money. (Don't hint around!)
  8. Write at a 6th grade reading level.
  9. Include a P.S. and restate whatever is the most important thing in your message.
  10. Have a deadline, and mention it often.
  11. Keep the organization out of the way -- make it about what the donor can do.

If you're new to the work, or feel intimidated by it, this list can push you way up your learning curve, and fast!

Program #110

Play: 11 amazing fundraising truths discovered by new writers (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 24:29

Fundraising is about so much more than money

Steven shares his short poem, "A Benediction for Fundraisers" (based on "Christ Has No Body" by St. Teresa of Avila [1515-1582]).

We hope this very brief podcast inspires you to love the important work we do when we motivate donors to give.

Program #109

Click the link to play: A Benediction for Fundraisers, or right click and "save as" to save the file for later.

Time: 3:24

How to use photos in fundraising

Take note of this:

A picture is worth a thousand words. So choose your pictures carefully!

We take a look at the ways photos can emotional depth and measurable pull-power to your fundraising ... or undermine your message entirely!

A good fundraiser knows when to use "negative" images and when to use the positive ones we prefer. Find out in this episode the rhythm and balance of images that motivate donors to give. And to keep giving.

Program #105

Play: How to use photos in fundraising (right click or "save as" to save the file for later).

Time: 9:29

How to survive the "summer slump"

Most fundraisers experience a drop in giving during the summer months. Here are some tips for minimizing the pain by maximizing summertime revenue ... and other ways you can profitably use the summer months to improve your fundraising all year 'round.

Program #90

Play: How to survive the summer slump (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 6:56

The secrets of successful disaster fundraising

Hurricane-patricia Recorded on Friday afternoon, October 23, 2015. Hurricane Patricia was barrelling toward the coast of Mexico, and we didn't yet know if it was going to be a humanitarian disaster or not. (Thankfully, it wasn't.)

Some disasters give us advance warning. Others, like earthquakes, don't. Some disasters get the attention of the whole world. Others are only noted by a local area (like unusually cold weather) or even a neighborhood (the local school burns down).

In this podcast, we look at ways you can be relevant and useful with disaster fundraising. When to do it, when not to, and how you approach a disaster so your donors are moved to help.

Program #85

Play: The secrets of successful disaster fundraising (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 15:07

Fundraising From Yourself: Beware

We're taking a look at one of the most destructive forces in all of fundraising: The need we all have to make ourselves the audience for our messages: Fundraising From Yourself -- or FFY.

It's the quick and sure path to failure.

We'll show you the three signs that FFY is happening in your organization and give you the tools for avoiding this common problem that costs nonprofit organizations millions of dollars every year.

Program #77

Play: Fundraising From Yourself (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 18:26

ENCORE PODCAST: Maximize your year-end fundraising

Re-posted by popular demand! The coming weeks are the probably the most important of the year for your fundraising. Here are practical tips for both direct mail and online fundraising that can make the most of the generosity your donors feel as the year comes to an end.

Program #71

Play: Maximize your year-end fundraising (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 13:11

4 hallmarks of donor-focused communications

Do you ever wonder if your donor communications are truly donor-focused? Check what you're saying against this list:

  1. Donors are the heroes of most of the stories you tell.
  2. Donors get prompt, detailed, and frequent information about the impact of their giving.
  3. Donors has control over how you communicate with them.
  4. Design is appropriate for donors -- not aimed at internal audiences.

Program #67

Play: 4 hallmarks of donor-focused communications (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 13:00

How to learn when you can't test

Everyone knows that direct-response testing is the path to the truth in fundraising. There's just one problem: The large majority of nonprofit organizations cannot do direct-response testing. Their quantities are too small and/or they don't have the budget to pay for testing.

Here are three ways to learn the right things to do when you can't test:

  1. Read books about fundraising.
  2. Read blogs about fundraising. (See our blogroll over there to the right for some of the best fundraising blogs.)
  3. Donate to larger national organizations so you can observe how they do it.

Program #63

Play: How to learn when you can't test (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 13:22

Fundraising on the radio

In this ear-opening interview with radio veteran Scott Wilder of TrueSense Marketing, you'll learn what it takes to find donors and raise funds using the radio. In some ways, it's just like fundraising in any other medium. In others, it's a whole new world! But chances are good you can make this powerful medium work for you.

Program #60

Play: Fundraising on the radio (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 20:36


Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


Enter your email address:

Delivered by FeedBurner


AddThis Feed Button

Add to Technorati Favorites

Recent Comments

Blog powered by TypePad