Beauty

How to survive the "summer slump"

Most fundraisers experience a drop in giving during the summer months. Here are some tips for minimizing the pain by maximizing summertime revenue ... and other ways you can profitably use the summer months to improve your fundraising all year 'round.

Program #90

Play: How to survive the summer slump (right click or "save as" to save the file for later).

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Time: 6:56

The secrets of successful disaster fundraising

Hurricane-patricia Recorded on Friday afternoon, October 23, 2015. Hurricane Patricia was barrelling toward the coast of Mexico, and we didn't yet know if it was going to be a humanitarian disaster or not. (Thankfully, it wasn't.)

Some disasters give us advance warning. Others, like earthquakes, don't. Some disasters get the attention of the whole world. Others are only noted by a local area (like unusually cold weather) or even a neighborhood (the local school burns down).

In this podcast, we look at ways you can be relevant and useful with disaster fundraising. When to do it, when not to, and how you approach a disaster so your donors are moved to help.

Program #85

Play: The secrets of successful disaster fundraising (right click or "save as" to save the file for later).

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Time: 15:07

Fundraising From Yourself: Beware

We're taking a look at one of the most destructive forces in all of fundraising: The need we all have to make ourselves the audience for our messages: Fundraising From Yourself -- or FFY.

It's the quick and sure path to failure.

We'll show you the three signs that FFY is happening in your organization and give you the tools for avoiding this common problem that costs nonprofit organizations millions of dollars every year.

Program #77

Play: Fundraising From Yourself (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 18:26

ENCORE PODCAST: Maximize your year-end fundraising

Re-posted by popular demand! The coming weeks are the probably the most important of the year for your fundraising. Here are practical tips for both direct mail and online fundraising that can make the most of the generosity your donors feel as the year comes to an end.

Program #71

Play: Maximize your year-end fundraising (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 13:11

4 hallmarks of donor-focused communications

Do you ever wonder if your donor communications are truly donor-focused? Check what you're saying against this list:

  1. Donors are the heroes of most of the stories you tell.
  2. Donors get prompt, detailed, and frequent information about the impact of their giving.
  3. Donors has control over how you communicate with them.
  4. Design is appropriate for donors -- not aimed at internal audiences.

Program #67

Play: 4 hallmarks of donor-focused communications (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 13:00

How to learn when you can't test

Everyone knows that direct-response testing is the path to the truth in fundraising. There's just one problem: The large majority of nonprofit organizations cannot do direct-response testing. Their quantities are too small and/or they don't have the budget to pay for testing.

Here are three ways to learn the right things to do when you can't test:

  1. Read books about fundraising.
  2. Read blogs about fundraising. (See our blogroll over there to the right for some of the best fundraising blogs.)
  3. Donate to larger national organizations so you can observe how they do it.

Program #63

Play: How to learn when you can't test (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 13:22

Fundraising on the radio

In this ear-opening interview with radio veteran Scott Wilder of TrueSense Marketing, you'll learn what it takes to find donors and raise funds using the radio. In some ways, it's just like fundraising in any other medium. In others, it's a whole new world! But chances are good you can make this powerful medium work for you.

Program #60

Play: Fundraising on the radio (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 20:36

Beauty is overrated

Are you creating fundraising that looks great or that gets results? Often, you can do one or the other, not both. In this look at the power of the odd, unattractive, and unfashionable in direct mail, broadcast, and online, we'll show you how the quest to make your fundraising aesthetically pleasing usually leads to lower results. Mentioned in this podcast: Monday Morning Memo by Roy H. Williams.

Program #46

Play: Beauty is Overrated (right click or "save as" to save the file for later).

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Time: 12:22

Fundraisers beware of survey research

For the fifth installment of our State of Fundraising series, we take a look at survey research and how fundraisers can get value from it -- without being led dangerously astray. Surveys seem (and often claim) to report the truth. In reality, they reveal something else that's often far from truth.

Program #41

Play: Fundraisers beware of survey research (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 15:18

The two big trends in fundraising today

For the second installment of our new State of Fundraising series of podcasts, we interview Bill Jacobs of Grizzard, whom you can frequently read at Grizzard's Blog. Bill talks about two massive changes that are hitting the fundraising industry: The arrival of Boomers in their prime giving years and the way donors now respond to our fundraising as they please -- not necessarily in the ways we want them to. (Up to a third of response to direct mail comes in through channels other than mail!) If we don't respond to these huge and growing trends, we are in deep trouble in the coming years.

Program #38

Play: The two big trends in fundraising today (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 24:10


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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