Books

Tom Ahern on Donor-Focused Newsletters that Raise Money

Newsletters

Here's an info-packed interview with the Superb Tom Ahern. We discuss how and why you can raise a lot of money with donor newsletters. Learn what's working and what's not, what most often goes wrong in donor newsletters, and what the heck is up with email newsletters? All from Tom's new book Making Money with Donor Newsletters. This podcast could change your fundraising forever!

Program #88

Play: Tom Ahern on Donor-Focused Newsletters that Raise Money (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 25:46

This podcast was first posted on February 12, 2014.

The Evil Cousin of Fundraising

Listen to an excerpt from the new book, How to Turn Your Words into Money: The Master Fundraiser's Guide to Persuasive Writing by Jeff Brooks, reading the chapter titled "The Evil Cousin of Fundraising."

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Learn about the all-too-common practice of fundcrushing -- using large numbers and overwhelming facts as the means for coaxing donors into giving. The truth is, it rarely works.

Find out what to do instead of fundcrushing that will motivate donors to give. (It's not that difficult!)

How to Turn Your Words into Money: The Master Fundraiser's Guide to Persuasive Writing, is available at:

Program #83

Play: The Evil Cousin of Fundraising (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 6:42

Branding for real-life fundraisers

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Here's an excerpt from the new book The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving.

Find out what branding can and should do for your fundraising, and why it often doesn't. Learn how fundraisers are like forklift drivers, and what you can do to build a money-raising brand for your nonprofit.

The Money-Raising Nonprofit Brand is available at:

Program #64

Play: Branding for real-life fundraisers (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 8:31

Tom Ahern on Donor-Focused Newsletters that Raise Money

Newsletters

Here's an info-packed interview with the Superb Tom Ahern. We discuss how and why you can raise a lot of money with donor newsletters. Learn what's working and what's not, what most often goes wrong in donor newsletters, and what the heck is up with email newsletters? All from Tom's new book Making Money with Donor Newsletters. This podcast could change your fundraising forever!

Program #61

Play: Tom Ahern on Donor-Focused Newsletters that Raise Money (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 25:46

The Fundraiser's Guide to Irresistible Communications

TFGcovertiltshadow150 After an embarrassingly long hiatus, we take a look at the new book The Fundraiser's Guide to Irresistible Communications: How it can help you raise more money for your cause, and why it may be the most important book ever published. The book is available at:

Program #48

Play: The Fundraiser's Guide (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 25:31

Recession fundraising: Interview with Mal Warwick

Tight

Don't miss this interview with fundraising legend Mal Warwick, author of the recent book Fundraising When Money Is Tight (as well as many other books on fundraising). Find out how to survive the recession -- including the biggest mistake you can make.

Program #22

Play: Interview with Mal Warwick (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 28:52

Put your heart into fundraising

Heart

An interview with Cass Wheeler, former CEO of the American Heart Association and author of the new book You've Gotta Have Heart: Achieving Purpose Beyond Profit in the Social Sector (available at Amazon and at Powell's). Don't miss what this wise CEO has to say about people who are good at fundraising, how to make sure you get the right people, how to set bold goals, and how the right people with audacious goals can radically change a whole organization.

Program #21

Play: Partnership (not marketing) with donors (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 20:48


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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