Charity

It's the donor's story -- not your own

Most fundraisers know that telling stories is the way to reach donors' hearts and minds and motivate them to give. But what's the right story to tell?

It's the donor's story. The story she'll tell after she gives.

This podcast takes a look at what we fundraisers can do to give each donor a story to tell. That's the foundation to lasting relationships with donors who love to give to you!

Program #97

Click the link to play: It's the donor's story -- not your own, or right click and "save as" to save the file for later.

Or subscribe via iTunes here:

Time: 19:00

How to improve your donor's giving experience

Your donor gets nothing in return for her donation. Nothing but your communications.

Your communications have a big job to do: To show her something she may have no way of knowing otherwise: What her gift made possible.

That's how you cross the gap from a donation being a random, one-time event to building a meaningful and mutually beneficial relationship with your donor.

Learn some practical, no-nonsense things you can do in your donor communications that will fill your donors' hearts and minds with reasons to keep on giving.

Program #86

Play: How to improve your donor's giving experience (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 12:21

Fundraising techniques that everyone does: Are they bad?

How often we hear someone say: I will never use that fundraising technique because everyone does it!

We see something again and again and think it's hackneyed, out-of-style, and ineffective.

Actually, it's usually the other way: Those fundraising "techniques" you see again and again are the things that work.

This special podcast for fundraising nerds only includes the cheapest way to get a powerful fundraising education.

Program #78

Play: Fundraising techniques (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 9:16

Fundraising Is Beautiful 101 -- the basics of great fundraising

Before you know anything else about fundraising, there are three basic assumptions you should know about it:

  1. Fundraising is all about specificity. It's the specific change you're asking the donor to help make with their gift. Abstractions and generalities fail to move donors to action.
  2. Fundraising is about building relationships. Don't think of donors as ATMs that dispense money from time to time. Think of them as friends who do cool things with you. It's a two-way relationship. Both sides give and both sides receive.
  3. Fundraising transforms donors. When you know they amazing things that happen in their lives when they give to you, you'll enjoy fundraising a lot more. And you'll do a better job.

Working with these basic truths is the key to success.

Program #73

Play: Fundraising Is Beautiful 101 (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 11:03

3 steps to effective storytelling in fundraising

Storytelling that persuades donors to action isn't magic. You just have to make sure your has these elements:

  • It's about the donor (not about your awesome organization)
  • It leads to the donor taking action -- entering the story
  • It's unfinished -- you want to donor to create the satisfying end to the story.

    Program #68

    Play: 3 steps to effective storytelling in fundraising (right click or "save as" to save the file for later).

    Or subscribe via iTunes here:

    Time: 12:57

    Interested in mastering the art of storytelling? You should attend the Nonprofit Storytelling Conference, November 6-7 in Seattle.

  • 5 ways to drive away donors

    Are you getting too much fundraising revenue? Do you need fewer donors to support your work? Here's how you can help solve that problem:

    1. Write and design for your coworkers (or yourself).
    2. Change the subject between your acquisition and cultivation messages.
    3. Educate your donors.
    4. Develop your website differently from your offline messages.
    5. Have sloppy donor data.

    Program #65

    Play: 5 ways to drive away donors (right click or "save as" to save the file for later).

    Or subscribe via iTunes here:

    Time: 15:19

    Getting the most out of survey research

    Survey research can lead your fundraising badly astray. Focus groups can kill the strongest fundraising programs. If you use them wrongly. There are great ways to use qualitative research to best your knowledge and inform your strategies. Find out some of the pitfalls as well as the gold nuggets of surveys and focus groups.

    Program #62

    Play: Getting the most out of survey research (right click or "save as" to save the file for later).

    Or subscribe via iTunes here:

    Time: 17:58

    What fundraisers should measure for success

    Peter Drucker said "What's measured improves." Want to improve your fundraising? Here are the two most important things to measure:

    1. Net revenue
    2. Donor retention

    There are a lot of other key performance indicators in fundraising, but if you measure (and thus improve) these two numbers, your fundraising program will be in fine shape.

    Don't miss these insights from the front lines of fundraising!

    Program #53

    Play: What fundraisers should measure (right click or "save as" to save the file for later).

    Or subscribe via iTunes here:

    Time: 28:10

    What is your website for?

    If the purpose of your website is to raise funds, why is fundraising limited to a couple of "DONATE" buttons? Here's a look at how you can maximize online revenue by making your website relevant, useful, and easy for donors.

    Websites mentioned in this podcast:

    Program #45

    Play: What is your website for? (right click or "save as" to save the file for later).

    Or subscribe via iTunes here:

    Time: 16:06

    What you need to know about online fundraising

    For the third installment of our State of Fundraising series of podcasts, we interview Katya Andresen, Chief Operating Officer at Network for Good, who speaks frequently about online fundraising and blogs at Katya's Nonprofit Marketing Blog. She touches on many aspects of fundraising on the web, from what's on your homepage to what you should do on Facebook. And don't miss the one thing you can do that will make the biggest difference for your online fundraising -- it's surprisingly easy!

    Program #39

    Play: The two big trends in fundraising today (right click or "save as" to save the file for later).

    Or subscribe via iTunes here:

    Time: 31:10

    Websites mentioned in this podcast:


    Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




          

          


    Enter your email address:

    Delivered by FeedBurner


    AddThis Feed Button

    Add to Technorati Favorites

    Recent Comments

    Blog powered by TypePad