Joy

How old are your donors?

For most fundraisers, your donors are a lot older than you think. We'll look at why this is so and what it means for you: How do you communicate with these people? About what? And in which channels?

Knowing hold old your donors are -- and responding appropriately -- is the key to success in fundraising. Knowledge is power!

Program #91

Play: How old are your donors? (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 13:25

The unique unimportance of uniqueness in fundraising

Many organizations believe that their uniqueness is the main reason donors will choose them for their charitable giving. That's a revenue-crushing mistake.

Successful fundraising starts where the donor is -- not in the organization's uniqueness -- and makes a clear, simple case.

"I'm looking for an organization to support that's completely unique," said no donor, ever.

Your uniqueness is important. But it can drag down your fundraising if you over-focus on it.

Program #79

Play: The unique unimportance of uniqueness (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 6:48

The 12 tips of Christmas

Partridge Encore podcast from our best-of archives!

Here are 12 fundraising tips -- most of them super-easy and ready to try immediately -- that can boost your fundraising results, this holiday season or any other time of year.

Program #72

Play: The 12 tips of Christmas (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 19:47

How many appeals should you send?

How much fundraising is too much? How much is too little? There's no single right answer to these questions, but we can help you move toward what's best for your organization.

If you increase your number of appeals, you will see more net revenue, and improved donor retention. Really! Embrace this truth, and throw off your limited-revenue shackles. It works.

Program #56

Play: How many appeals should you send? (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 14:38

ENCORE PODCAST: Maximize your year-end fundraising

Re-posted by popular demand! The coming weeks are the probably the most important of the year for your fundraising. Here are practical tips for both direct mail and online fundraising that can make the most of the generosity your donors feel as the year comes to an end.

Program #47

Play: Maximize your year-end fundraising (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 13:11

Beware! Branding at work!

Listen in as an executive director of a nonprofit and his enthusiastic brand consultant change the name and look of an organization. Warning: Satire.

Program #43

Play: Beware! Branding at work! (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 18:56

The 12 tips of Christmas

Partridge Here are 12 fundraising tips -- most of them super-easy and ready to try immediately -- that can boost your fundraising results, this holiday season or any other time of year.

Program #36

Play: The 12 tips of Christmas (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 19:47

Maximize your year-end fundraising

The coming weeks are the probably the most important of the year for your fundraising. Here are practical tips for both direct mail and online fundraising that can make the most of the generosity your donors feel as the year comes to an end.

Program #35

Play: Maximize your year-end fundraising (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 13:11

The power of relevance in fundraising

It's pretty simple, really: Fundraising works when it's relevant to donors. When it's not relevant, people ignore it. Using the recent Haiti earthquake as an example, we look at what makes a situation relevant, and what you can do to increase that relevance to your donors -- even if you don't raise money for natural disasters.

Program #29

Play: The power of relevance in fundraising (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 22:03

Your E-Z 30-minute fundraising review plan

We're back -- after a delay we're attributing to the economy and a house-fire -- with practical hints for planning your upcoming fundraising campaigns in a way that will help keep you out of trouble in these hard times.

Program #18

Play: Your E-Z 30-minute fundraising review plan (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 11:20


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


Enter your email address:

Delivered by FeedBurner


AddThis Feed Button

Add to Technorati Favorites

Recent Comments

Blog powered by TypePad