Liberty

The ultimate fundraising lesson

The most important thing you can learn about fundraising -- the one thing that can make the difference between mediocrity and big-time success -- it's this: It's not about you. It's about your donor! It's so easy to talk about how great our organization is ... and to forget that donors don't give because you're awesome. They give because they are awesome. That's why successful fundraising is about donors, not about us.

This is one of the hardest challenges all fundraisers face: Talking to donors about donors, and not bragging about ourselves.

This podcast also contains the rarest of elements on the Internet: The hosts admitting they were wrong and apologizing for it. You have to hear it to believe it!

Program #95

Click the link to play: The ultimate fundraising lesson, or right click and "save as" to save the file for later.

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Time: 12:45

When the boss doesn't like your fundraising

It's one of the most common experiences in fundraising. You've created a powerful fundraising message. Then you show it to your boss -- and she hates it. We can't ignore bosses (and board members and other authorities) -- and they often dislike our best work. Because it's not aimed at them!

Here's how to gently make your case with your boss that whether she likes it or not isn't relevant -- and in fact, her dislike is a pretty good indicator that you've done it right! Practical steps that will help you put the good stuff out their and raise more money!

Program #89

Play: When the boss doesn't like your fundraising (right click or "save as" to save the file for later).

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Time: 14:53

Are you Yoda or Batman to your donors?

Imbatman

There are two fundamentally different approaches fundraisers can take to their donors: One stays in the background and empowers the donor to be the hero. The other stands in front and tells the donor to be a good side-kick -- keeping the hero label for himself.

One of these raises a lot more money than the other. Do you know which? And do you know which of them you are?

Program #87

Play: Are you Yoda or Batman (right click or "save as" to save the file for later).

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Time: 8:17

This podcast was first posted on March 18, 2015.

Good News Fundraising or Bad News Fundraising?

What story does your fundraising tell? Is it Bad News -- the problem and brokenness that you want your donors to help you change? Or is it Good News -- the promise of what can happen when your donor steps up and gives.

Or maybe there's a third, more perfect, way.

We'll show you that way, the approach to fundraising that avoids the revenue killing errors of either good news or bad news fundraising.

Program #81

Play: Good News Fundraising or Bad News Fundraising (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 11:06

Donor acquisition vs donor cultivation -- know the difference to succeed in both

Donor acquisition -- in any medium -- has a fundamentally different "ecosystem" form donor cultivation. Knowing the difference will make you far more effective in both.

We discuss the differences in response numbers, cost, messaging, and long-term impact between acquisition and cultivation.

Program #74

Play: Donor acquisition vs donor cultivation (right click or "save as" to save the file for later).

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Time: 9:18

5 game-changing pieces of advice for fundraisers

Five quick, easy-to-understand, easy-to-implement pieces of advice that have transformed our work over the years:

  1. Donors fund outcomes, not processes.
  2. If you like it, it probably won't work.
  3. There are many best practices in fundraising that will probably work for you.
  4. Sell the sizzle, not the steak.
  5. Fundraising is good for donors.

Learn how these short bits of wisdom can transform your fundraising. Plus at least one bonus piece of advice!

Program #55

Play: 5 game-changing pieces of advice (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 9:15

The Secrets of Major-Donor Fundraising

A lively and useful interview with Jeff Schreifels of Veritus Group and co-author of the excellent Veritus Group Blog.

We talk about the differences between raising funds from major donors and raising funds in general (there aren't many differences). Also, the "secrets" of major-donor fundraising are hardly secret at all.

Program #54

Play: The Secrets of Major-Donor Fundraising (right click or "save as" to save the file for later).

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Time: 29:36

Why donors go away, Part 2

Why do your donors leave? For the most part, it's your fault -- the things you do (and don't do) drive away donors. But there's a lot you can do to keep donors happy, engaged, and giving. We look at some of those smart fundraising moves in this podcast and the previous one.

Part 1 is here.

We are looking at donor retention research posted here: Why donors stop their support.

Program #49

Play: Why donors go away, Part 2 (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 14:29

Why donors go away, Part 1

Why do your donors leave? Here's the bad news: It's mostly your fault. The good news: There's lot you can do to keep them engaged and giving. We look at some of those smart fundraising moves in this podcast and the next one.

We are looking at donor retention research posted here: Why donors stop their support.

Program #49

Play: Why donors go away, Part 1 (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 12:48

Is your fundraising ratio killing your fundraising?

The over-focus on the amount nonprofits spend on fundraising and administration (as opposed to accomplishing their mission) is throttling many organizations, keeping them artificially poor and less able to do what they exist to do. We talk about some alternatives to focusing on that fundraising ratio.

Program #44

Play: Is your fundraising ratio killing your fundraising? (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 12:46


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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