Love

How to succeed at fundraising for a church

Houses of worship are a powerhouse of the fundraising world. But even they face new challenges in getting their people to donate.

We take a practical and realistic look at the challenges churches face and what they can do to motivate their people to give generously.

Program #98

Click the link to play: How to succeed at fundraising for a church, or right click and "save as" to save the file for later.

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Time: 11:12

Your fundraising is not for you

The most common and destructive error fundraisers make is aiming their messages at themselves -- creating what they believe would motivate them to give.

They should be aiming at their donors. And donors are very different from you in nearly every way.

Here's help for aiming your work in the right direction so you can raise more money for your cause. And here's that graphic we mention in the podcast:

Program #82

Play: Your fundraising is not for you (right click or "save as" to save the file for later).

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Time: 8:21

Click on the image below to get a full-page printable version of it.

Notforyou

Want relationships with your donors? Prove it!

Consider this: Most nonprofit organizations want "real relationships" with their donors. But they communicate with donors as infrequently as possible, and when they do, they tend to talk only about themselves. What kind of relationship-building is that?

We'll examine three ways to walk the talk if you really want to build relationships with donors:

  1. Communicating frequently enough.
  2. Talking to donors about donors.
  3. Reporting back to donors about the impact of their giving.

Program #75

Play: Want relationships with your donors? (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 4:44

The evil cousin of fundraising

Discover fundcrushing, the common practice that persuades so many donor not to give. Find out why it doesn't raise funds -- and how you can avoid being a fundcrusher.

Program #69

Play: The evil cousin of fundraising (right click or "save as" to save the file for later).

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Time: 12:01

(See some examples of fundcrushing at futurefundraisingnow.com)

3 things your donors should be able to find on your website

Your nonprofit website does a lot of things. If you want it to be helpful to your fundraising, make sure it has these three elements:

  1. Information that tells them than can trust you.
  2. A clear statement of what you do.
  3. Easy-to-use donation form(s).

That's not a complete list of everything you should have -- just three musts you' shouldn't let slip. These things will help you raise more money, both online and offline.

Program #66

Play: 3 things your donors should be able to find on your website (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 7:13

Donor Retention, Part 3: Why Donor Retention Is Down

Understanding the problem can lead us to the solution. Here are four of the most important causes of donor attrition:

  1. Increased competition -- more organizations are asking.
  2. Donors are consolidating their giving -- more money going to fewer organizations.
  3. Generational change: Boomers are rapidly replacing the WWII Generation as donors, and their needs are different -- more difficult for fundraisers to meet.
  4. Professional dilution. Not enough experienced, well-trained professional fundraisers to meet the growing demand.

Program #59

Play: Why Donor Retention Is Down (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 21:14

Donor Retention, Part 2: Four Simple Principles for Keeping Your Donors

Keeping your donors means developing relationships -- two-way "conversations" with each donor about your cause. Follow this simple framework, and you'll keep more donors for longer:

  1. Ask often and well.
  2. Thank promptly and well.
  3. Report back on the impact of the donor's giving.
  4. Repeat the first three steps over and over again.

This is your path out of the recession and the retention problems that are plaguing fundraisers everywhere.

Program #58

Play: 4 Simple Principles for Keeping Your Donors (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 15:08

Step off the "tactics treadmill" and start raising funds

I know Roger Craver. Roger Craver is a friend of mine. And frankly, we are no Roger Craver.

But we think you'll get a lot from this podcast nevertheless, as we'll show you how to stop wasting time, money and energy jumping from one fundraising tactic to the next and instead focus on what matters: Your relationship with your donors and your fundraising offer. When you understand those two things, you'll be better at choosing the right fundraising tactics, and you'll be much better at making any tactic fulfill its promise.

Program #52

Play: Step off the "tactics treadmill" (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 14:17

Is direct mail dead?

For the first installment of our new State of Fundraising series of podcasts, we interview Jon Van Wyk of TrueSense Marketing and blogger at Fundraising Growth Now. Jon enlightens us about some of the generational and technology changes we must pay attention to if we're going to keep raising funds in the coming years.

Program #37

Play: Is direct mail dead? (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 19:04

How to Tell If Your Fundraising Is Good (Part 2: Content)

Effective fundraising has some characteristics that you might find odd or off-putting:

  1. It's simple.
  2. It's about only one thing.
  3. There's an obsessive call to action.
  4. It's built around stories.
  5. It suggests specific amounts for donors to give.
  6. It's all about donors (not about the nonprofit).

This action-packed program will help you know what should be in your fundraising messages -- and why.

Program #31

Play: Good Fundraising, Part 2 (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 14:06


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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