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August 2009

How to create a great donor newsletter, with Tom Ahern

You are going to love this hands-on, practical discussion with Tom Ahern, fundraising expert and author of several superb books (including Raising More Money With Newsletters Than You Ever Thought Possible). We talk about the importance and power of donor newsletters, plus 9 things not to do in your newsletter if you want it to inspire donors and raise funds.

Program #25

Play: How to create a great donor newsletter, with Tom Ahern (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 24:08

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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