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December 2009

Fundraising Manifesto for the New Year

Here are four truths about fundraising that can transform the way you approach this beautiful profession:

  1. Fundraising is good for donors.
  2. Fundraising is a lot like courtship.
  3. Fundraising is about your donors, not you.
  4. Fundraising is a science.

(The facts we cite about the impact of giving on giver are taken from the book Who Really Cares by Arthur C. Brooks.)

Happy Holidays, and the best to you in the coming year!

Program #27

Play: Fundraising Manifesto for the New Year (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 20:29

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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