« January 2010 | Main | April 2010 »

February 2010

The power of relevance in fundraising

It's pretty simple, really: Fundraising works when it's relevant to donors. When it's not relevant, people ignore it. Using the recent Haiti earthquake as an example, we look at what makes a situation relevant, and what you can do to increase that relevance to your donors -- even if you don't raise money for natural disasters.

Program #29

Play: The power of relevance in fundraising (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 22:03

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



Enter your email address:

Delivered by FeedBurner

AddThis Feed Button

Add to Technorati Favorites

Recent Comments

Blog powered by TypePad