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November 2010

Maximize your year-end fundraising

The coming weeks are the probably the most important of the year for your fundraising. Here are practical tips for both direct mail and online fundraising that can make the most of the generosity your donors feel as the year comes to an end.

Program #35

Play: Maximize your year-end fundraising (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 13:11

How to destroy your year-end letter

Two years ago, they had a great year-end letter that raised a lot of money for the cause. Last year, the committee was full of ideas for improving the letter. The result: a 50% drop in giving. Using two real year-end fundraising letters from a real organization, we reconstruct the scene of the crime. Don't let this happen to your fundraising!

Warning: Satrical content. Do not take the advice you hear on this podcast!

Program #34

Or click: How to destroy your year-end letter (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 11:51

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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