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Ron Walrath

What are your thoughts about seminaries, colleges, and universities? The purpose of those websites are most likely twofold; recruit students and garner gifts.

Steven Screen

Thanks for commenting, Ron. Our general answer is that institutions like the ones you mention should have a unique website for each audience. Perhaps a great designer could make a home page that works great for both audiences, but personally I've never seen one work. If you have any examples please pass them along. Thanks for listening!

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Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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