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October 2012

The Fundraiser's Guide to Irresistible Communications

TFGcovertiltshadow150 After an embarrassingly long hiatus, we take a look at the new book The Fundraiser's Guide to Irresistible Communications: How it can help you raise more money for your cause, and why it may be the most important book ever published. The book is available at:

Program #48

Play: The Fundraiser's Guide (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 25:31

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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