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June 2013

What fundraisers should measure for success

Peter Drucker said "What's measured improves." Want to improve your fundraising? Here are the two most important things to measure:

  1. Net revenue
  2. Donor retention

There are a lot of other key performance indicators in fundraising, but if you measure (and thus improve) these two numbers, your fundraising program will be in fine shape.

Don't miss these insights from the front lines of fundraising!

Program #53

Play: What fundraisers should measure (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 28:10

Step off the "tactics treadmill" and start raising funds

I know Roger Craver. Roger Craver is a friend of mine. And frankly, we are no Roger Craver.

But we think you'll get a lot from this podcast nevertheless, as we'll show you how to stop wasting time, money and energy jumping from one fundraising tactic to the next and instead focus on what matters: Your relationship with your donors and your fundraising offer. When you understand those two things, you'll be better at choosing the right fundraising tactics, and you'll be much better at making any tactic fulfill its promise.

Program #52

Play: Step off the "tactics treadmill" (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 14:17

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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