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July 2013

The Secrets of Major-Donor Fundraising

A lively and useful interview with Jeff Schreifels of Veritus Group and co-author of the excellent Veritus Group Blog.

We talk about the differences between raising funds from major donors and raising funds in general (there aren't many differences). Also, the "secrets" of major-donor fundraising are hardly secret at all.

Program #54

Play: The Secrets of Major-Donor Fundraising (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 29:36

Jeff Brooks is fundraisingologist at Moceanic. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.



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